I liked the idea of doing something fashion based to begin with as I thought it would give me many ideas to work with, but I found it hard to pick a certain thing to focus on. For example, if I chose shoes, I fount it hard to pick one specific brand and base a whole advert off of it. 

I also liked the idea of food because it had many possibilities such as packaging being opened, food being prepared and cooked, and then being served and eaten. 

The idea that I was most drawn to was something based on a drink. This is because I liked the fact it was an everyday activity and therefore would appeal to a wider audience.