Video Idea 1:

Before I chose Ribena, I wanted to create my advert based on Starbucks where I work. My plan was to film the process of making a range of drinks, hot and cold. I would begin by showing the order being put into the till, then I would transition to each step of the drink being made. I would make the advert seem very cinematic and almost dramatic. I would do this by getting close up shots of milk being steamed, coffee being pored, cream being added and other steps along the way of making different drinks. I liked this idea a lot but I feel like it would have been too basic compared to what I was hoping for. 

Video Idea 2:

My next idea was to do a soft drink such as Coke, but I thought this idea was too generic. I then thought of doing an advert for a Monster energy drink. I was planning on starting off the advert looking dull and bleak as someone was holding an off brand energy drink. It would start off being boring but then I would introduce the Monster by cutting the clip, adding much more colour and adding jolly background music. It would then go on to show different flavours of Monsters being opened and drank or poured out so the colour can be seen. 

Video Idea 3:

My third idea was to make an advert on chocolate milk. I wanted the advert to be comedic and satire, almost mocking the seriousness of adverts for wine or beer. I was going to start with a big carton of chocolate milk and add a sound of a can being cracked open in the background. then I was going to cut to the milk being poured and spilled. Then it would be cleaned up and replaced with a small carton. then it would cut to someone struggling to get the straw into the carton. This was my favourite idea, but the chocolate milk felt too childish so that's where I got the idea to use Ribena.